Intermix Active

Client

Intermix, Fall 2020

Brief

Responsible for the activewear launch creative for Intermix, a women’s luxury boutique. The brand empowers women to create a personal style with the help of their in-store/online styling team.

For active, the goal was to create imagery that is believable; yes, I can actually work out in these clothes but also inspirational; I will look great working out in these clothes and can also take them from the gym to the streets in style. It was important that the casting also fit the believable criteria. The launch campaign model was Awa Florence, a trained athlete, and dancer. The second campaign model was Nina Agdel, model and founder of The Agdal Method. In addition to the still photography, we produced a series of small workout videos showcasing her new method.