InStyle

Provide creative direction for InStyle red carpet events and concept and create sponsor activations

The Golden Globe Awards

Worked closely with Jowy Event Production on The Warner Brothers/InStyle Golden Globes viewing dinner and after-party event design, floral direction, and sponsorship activations since 2010.
Oversaw the production of the “elevator” Instagram activation filmed by Douglas Friedman and directed by my Creative Director, Brian Anstey since 2017. “Elevator videos” earned record-breaking engagement, with over 400 million total views, becoming the most viewed social videos in company history.

The InStyle Awards

Created visual identity for the inaugural InStyle Awards 2015, held at The Getty Center in Los Angeles. Updated the look and feel for the following 4 years.
Worked closely with Mitie Tucker Events on event design, floral direction, and sponsorship activations. Collaborated with artist Donald Robertson on award design.
Produced a display for the 25th Anniversary Iconic Red Carpet Dresses Exhibition.

Transformed a cold vast ballroom into a midcentury lounge to host InStyle’s Toronto Film Festival Party. Utilized screens and planters to delineate cozier areas where guests settled in and lingered. Relied on soft candlelight instead of the harsh overheads.
Designed a faux washroom ante-room video activation where guests could engage in some comic relief, directed by Douglas Friedman.