BuySide from The Wall Street Journal
Client
The Wall Street Journal, 2022-ongoing
Brief
Brand creative direction and design for the launch of The Wall Street Journal’s new commerce platform Buy Side.
My responsibilities: In addition to the editorial branding and design, am the sole creative responsible for all marketing, social and event creative from launch until today.
Created a WSJ+ gifting ebook and a 14-page standalone holiday handbook section of WSJ which drove readers to shop through QR codes. read more
results
$500K+ in revenue
4M+ Page Views
10k newsletter subscribers
Secured marketing emails for Black Friday/Cyber Monday with 200K+ sends
